Back to the website

Website privacy and analytics

How measurement works on the HOM54 website and how to choose whether to participate.

Your choice

Google Analytics starts only after you allow it. You can decline or change your choice through Analytics preferences below the home or pricing page. Declining does not prevent use of the site. Revoking permission stops future measurement; it does not delete information already sent.

What is measured

After permission, Google Analytics uses cookies to measure visits, acquisition sources and actions such as exploring classes, selecting a plan and clicking contact links. Names, email addresses, phone numbers and message text are not event fields. Google also processes technical information under its policies. Advertising personalization and Google Signals are disabled in our configuration.

Retention

Your analytics preference is stored in your browser for up to 180 days. Approved campaign codes are stored in browser session storage only after permission, for up to 30 minutes. Google Analytics event and user retention is configured to 14 months; aggregated reports follow Google's retention rules.

Performance and external links

Vercel Speed Insights measures site loading performance separately from marketing analytics. WhatsApp and booking links take you to external services. Information you choose to provide there is subject to that service's policies.

For privacy questions, contact the studio: Hom54.service@gmail.com